A promotional product is an item, that a company gives away to assist in increasing there brand awareness in the public view. These items are things such as Pens, Embroidered Jackets, Compendiums, Tote Bags, or Novelty Gifts, you would have some of these your self.
The concept behind this is that a new business has to get their name out there somehow and promotional products help potential customers remember you and expose your company's name to others.
For example, if you hand out a Compendium to a client who does a lot of business travel, not only does this help that client to appreciate and remember your company, but every one of the people who use or see the Compendium also gain exposure to your company, this assisting in brand recognition. If you give out an Embroidered Jacket and that individual wears that jacket to the local shopping centre or is in the news or wearing it, every person that sees that individual wearing that Jacket is now a new potential customer for your company.
This means not just one exposure from that one small promotional product, but several exposures. The more people you give a promotional product to, the more you increase your exposure within the community.
Let's take a look at some of the cold, hard facts, as provided by the Australian Promotional Products Association (APPA):
APPA surveyed business travelers at a local airport and found that over 70% of them had received a promotional product of some form or another within the last year
Over 30% of those respondents actually had the promotional product with them! They were actively using, or at least carrying, the promotional product they had been given. The promotional product was not simply tossed to the side or thrown away.
Within this group of business travelers, over 50% had kept the promotional product they were given for more than 12 months.
Of those travelers who had kept their promotional products for more than a year, almost 75% said that it was because they had found that their promotional products were actually useful to them.
The effectiveness of Promotional Products for you business is proven by the APPA findings. These demonstrate the effectiveness of marketing using Promotional Products for all company sizes from small businesses to international corporations, the facts prove people don't just forget about Promotional Products or throw them away at worst they are often given to someone else to use it there by achieving the same positive effect.
With such a large percentage of those promotional products being used for more than a year, a promotional Pen, Embroidered Jacket, Compendium, Tote Bag, or Novelty Gift can be found at prices that can suit any budget, this is a fantastic marketing strategy that has been proven to assist you to get your company name recognized a small price.
The concept behind this is that a new business has to get their name out there somehow and promotional products help potential customers remember you and expose your company's name to others.
For example, if you hand out a Compendium to a client who does a lot of business travel, not only does this help that client to appreciate and remember your company, but every one of the people who use or see the Compendium also gain exposure to your company, this assisting in brand recognition. If you give out an Embroidered Jacket and that individual wears that jacket to the local shopping centre or is in the news or wearing it, every person that sees that individual wearing that Jacket is now a new potential customer for your company.
This means not just one exposure from that one small promotional product, but several exposures. The more people you give a promotional product to, the more you increase your exposure within the community.
Let's take a look at some of the cold, hard facts, as provided by the Australian Promotional Products Association (APPA):
APPA surveyed business travelers at a local airport and found that over 70% of them had received a promotional product of some form or another within the last year
Over 30% of those respondents actually had the promotional product with them! They were actively using, or at least carrying, the promotional product they had been given. The promotional product was not simply tossed to the side or thrown away.
Within this group of business travelers, over 50% had kept the promotional product they were given for more than 12 months.
Of those travelers who had kept their promotional products for more than a year, almost 75% said that it was because they had found that their promotional products were actually useful to them.
The effectiveness of Promotional Products for you business is proven by the APPA findings. These demonstrate the effectiveness of marketing using Promotional Products for all company sizes from small businesses to international corporations, the facts prove people don't just forget about Promotional Products or throw them away at worst they are often given to someone else to use it there by achieving the same positive effect.
With such a large percentage of those promotional products being used for more than a year, a promotional Pen, Embroidered Jacket, Compendium, Tote Bag, or Novelty Gift can be found at prices that can suit any budget, this is a fantastic marketing strategy that has been proven to assist you to get your company name recognized a small price.
About the Author:
Are you considering Promo Products for your next function, trade show or corporate gathering you can go past the friend help from the staff at Promo Products With Bree helping you get your business recognised - operating all over Australia.
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