Song Verse Copywriting

By Ray Edwards

This article will discuss different goals and techniques in copywriting song lyrics.

Copywriting has the same goal no matter the field you're in: to compel a certain audience to buy a particular product. Writing song lyrics isn't any different. In this arena you must know your audience, what moves them and agrees with their thoughts and experiences, and then make a product that appeals to them. Many people write songs that fail to agree with their audience and never make it onto the radio. A good songwriter knows that their audience wants and can give it to them.

Your song will have an overall message, but it must also have an instant recognition mechanism. Beyonce's new song, "Irreplaceable" illustrates this well. Here she sings "To the left, to the left" in a unique manner that immediately identifies the song to the audience. This helps build awareness of your particular singer and song.

Lyrical copywriting isn't just about the sales either. The ability to move people with sounds and words is a gift that few have. Words and songs have the ability to move you out of this world and into another. Writing lyrics to a song sends with it a complete message, but often we do not remember the entire song. So it is important to have your main point and hook in the chorus. This makes the song far more effective because it is easier to remember.

Copywriting is ultimately about persuasion, despite your particular field. In this respect, lyrical copywriting isn't any different from writing articles in a paper or magazine, its just that your product is a singer and an album. Copywriting song lyrics will attempt to send a unique message to a particular audience that will persuade them buy the album.

Hopefully this article helped illuminate the field of song verse copywriting. A goal of lyrical copywriting is to build an awareness of a particular song and singer. But remember that it is hard for someone to remember the entire song, so put your main point in the chorus and build an instant recognition mechanism into your lyrics. This will dramatically help your song become popular.

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