Song Verse Copywriting

By Ray Edwards

This article will briefly examine the field of lyrical copywriting.

Copywriting looks similar no matter what arena youre working in, which holds true for lyrical copywriting. Lyrical copywriting has the same purpose as other forms of copywriting: to get a message across to your target audience. In order to effectively do this you must know your audience; what they think and want. There are many songs out there that do not make it onto the radio because they do not meet the audiences' thoughts and feelings. Good copywriters give their audience what they want.

Your song will have an overall message, but it must also have an instant recognition mechanism. Beyonce's new song, "Irreplaceable" illustrates this well. Here she sings "To the left, to the left" in a unique manner that immediately identifies the song to the audience. This helps build awareness of your particular singer and song.

Professional lyrical copywriting isn't focused solely on money either. The ability to move people with word and song is a great gift that few have. Words and music have the ability to transport people into another world. It is important to realize, though, that most people cannot remember the words to an entire song, so you should put your main point and hook in the chorus. This way it is easier for people to remember your message without having to know every word.

Copywriting has the main goal of persuasion. Whether it is in a newspaper, a magazine or a song, you are attempting to persuade your audience into believing a message or buying a product. Song verse copywriting attempts to persuade the audience through music and poetry. With some luck the audience will like the song and purchase the album.

Hopefully this article gave you some insight into lyrical copywriting. Lyrical copywriting attempts the same things as other forms of copywriting: to sell a product. But here your product is a singer. Your goal as a lyrical copywriter is to write a song that sends a clear message that agrees with your target audiences' thoughts and values. This will create strong album sales.

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