The "Millionaire Maker" Dan Kennedy didn't get that nickname and the acclaim that goes with it by being mediocre. His focus is to show his clients the exact road map to take their ideas and turn their ideas into a successful business.
Entrepreneur Magazine says Dan Kennedy has 101 money making ideas for any business owner. One of the things that make Dan unique is his ability to take his principles and apply them to any industry or business. He currently works with clients in over 50 different businesses, industries and professions. In any given year, he'll earn $250,000 plus in a single month just providing direct-response and direct marketing advice and strategy.
Kennedy works with small businesses and huge corporations. A small operation littered with debt and failed advertising will turn to Dan's instruction. Less than two years later, the business has zero debt and a home-based mail-order business generating over $200,000 a month with insanely high profit margins.
Or, there's the now-giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercials. Guthy-Renker is a 200-million dollar+ a year business now, and Dan's been a key member of their brain trust since their very first infomercial (Think And Grow Rich). Or there's U.S. Gold, a company that has twice increased its sales by millions with Dan Kennedy provided marketing breakthroughs. And the list goes on and on and on.
Dan immediately made my business healthy again by one simple principle that I was neglecting. I think it is neglected by a lot of businesses. Dan believes simply that having strong relationships with existing customers is an essential growth and profit center in a business. In fact, he sees it as even more vital then getting new customers.
Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.
Customers can and do take offense to any number of things when it comes to doing business with you. Often they are upset with the product, the prices or the customer support. You can't simply ignore their complaints. Start by acknowledging the problem and set about defusing the situation by:
Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it's best that you don't treat it that way. Keep your composure and remain cool.
Starting your phrase with, "Let me see if I understand you completely." Then restate the person's complaint. This will do two things. First of all, it gives the person a chance to calm down. And secondly, it shows the client that you are truly listening and taking their concerns seriously.
Finding at least one thing in their complaint that you can agree with. Regardless of how unfounded their complaint is in your mind, you should pick out one major point that you can agree with. Then, build your rebuttal on that point. For instance: "Well, Mr. Harris, I can certainly understand you being upset about delivery being late. I will personally make sure that it doesn't happen again. Now, about your other concerns..." This lets them know that you are not defensive about the situation, and you would rather help solve their problem than make excuses.
Finding a solution to the problem. Remember, the only reason a client picks a fight in the first place is to get their point across that they have a problem. Your job is to always stay focused on solving that problem. Don't forget that when you handle this situation correctly, you will gain more customer loyalty and this will really pump up your bottom line.
In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy's Magnetic Marketing is the centerpiece of his teachings.
He lets the customer try the program for 1 year with a full money back guarantee with a promise that there won't be any hassles if it isn't for you. If you are just starting out, or if you have been at it awhile with dud results, it is well worth checking out. Maybe Dan Kennedy is the right teacher at the right time. He was in my case.
Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan's other real world profit making teachings will be the bedrock of your business and all your future businesses.
Entrepreneur Magazine says Dan Kennedy has 101 money making ideas for any business owner. One of the things that make Dan unique is his ability to take his principles and apply them to any industry or business. He currently works with clients in over 50 different businesses, industries and professions. In any given year, he'll earn $250,000 plus in a single month just providing direct-response and direct marketing advice and strategy.
Kennedy works with small businesses and huge corporations. A small operation littered with debt and failed advertising will turn to Dan's instruction. Less than two years later, the business has zero debt and a home-based mail-order business generating over $200,000 a month with insanely high profit margins.
Or, there's the now-giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercials. Guthy-Renker is a 200-million dollar+ a year business now, and Dan's been a key member of their brain trust since their very first infomercial (Think And Grow Rich). Or there's U.S. Gold, a company that has twice increased its sales by millions with Dan Kennedy provided marketing breakthroughs. And the list goes on and on and on.
Dan immediately made my business healthy again by one simple principle that I was neglecting. I think it is neglected by a lot of businesses. Dan believes simply that having strong relationships with existing customers is an essential growth and profit center in a business. In fact, he sees it as even more vital then getting new customers.
Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.
Customers can and do take offense to any number of things when it comes to doing business with you. Often they are upset with the product, the prices or the customer support. You can't simply ignore their complaints. Start by acknowledging the problem and set about defusing the situation by:
Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it's best that you don't treat it that way. Keep your composure and remain cool.
Starting your phrase with, "Let me see if I understand you completely." Then restate the person's complaint. This will do two things. First of all, it gives the person a chance to calm down. And secondly, it shows the client that you are truly listening and taking their concerns seriously.
Finding at least one thing in their complaint that you can agree with. Regardless of how unfounded their complaint is in your mind, you should pick out one major point that you can agree with. Then, build your rebuttal on that point. For instance: "Well, Mr. Harris, I can certainly understand you being upset about delivery being late. I will personally make sure that it doesn't happen again. Now, about your other concerns..." This lets them know that you are not defensive about the situation, and you would rather help solve their problem than make excuses.
Finding a solution to the problem. Remember, the only reason a client picks a fight in the first place is to get their point across that they have a problem. Your job is to always stay focused on solving that problem. Don't forget that when you handle this situation correctly, you will gain more customer loyalty and this will really pump up your bottom line.
In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy's Magnetic Marketing is the centerpiece of his teachings.
He lets the customer try the program for 1 year with a full money back guarantee with a promise that there won't be any hassles if it isn't for you. If you are just starting out, or if you have been at it awhile with dud results, it is well worth checking out. Maybe Dan Kennedy is the right teacher at the right time. He was in my case.
Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan's other real world profit making teachings will be the bedrock of your business and all your future businesses.
About the Author:
Scott Nelson, an entrepreneur with "Texas" class. Creating more than 20 new Businesses in his lifetime. He has learned quite alot about how to advertise his companies using the Magnetic Marketing Program by Dan Kennedy. Get a totally unique version of this article from our article submission service
No comments:
Post a Comment