When you get right down to it, Search Engine Optimization (SEO) is the implementation of some basic knowledge to your web pages. When you get the many bits and pieces of this basic knowledge put together and onto your pages, your entire site will come together as a whole with the result being well ranked pages.
If you were to ask me what to do first, I would probably say that your should learn something about SEO and optimization before you build your site. Since you probably already have a site, this is a moot subject. What you will need to do is learn the SEO techniques and then apply them to your site by making changes to it.
It will be of great benefit to you if you learn some good solid SEO skills before you start making changes to your site. If you simply start making changes you will not know why your listings may change, if they do. An often made mistake is keyword stuffing or over using important techniques like H1 tags and so on.
There is a difference between using a keyword five times on a page, and 50 times. The engines want to find sites that appear natural, and if you ask me, do not appear to have been optimized! This is very important, and a lot more important than most people ever will realize. The sites that seem to rank the best are those that do not appear to be excessively optimized, and have lots and lots of inbound links using many different keyword combinations for anchor text ... yes, even "Click Here".
Although SEO really is a lot of common sense, the adage that common sense isn't common can play very true with SEO. You need to do some studying of SEO techniques in order to develop your strategy, for your site. Visit all the sites you can and read. Then read more. Everything that you need to know in order to succeed with your site in online as available information. If you apply optimization techniques properly to your website, and get inbound links, you will succeed.
The one thing that will make your business profitable is getting listings on the top of the results pages. This is called "above the fold", the part of the search engines results page (SERP) that displays WITHOUT scrolling.
You will get 99% of your traffic from Google, MSN and Yahoo! No doubt about that. You need to optimize your site for these engines. By this I mean take each page of your site and optimize each part of the page for these engines.
There are many optimization techniques, both on-site and off-site. The main on-site changes you will want to make will be to improve or add on the 1) title tag, 2) code attributes (alt=, title= and summary=), 3) keyword density, 4) use of H1 and h2 tags, maybe even using H3 tags, 5) your navigation and anchor text used, 6) meta description and keywords tags and 7) internal linking. Get all these things right and you have the major SEO efforts taken care of.
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By Robert *BK* Kelsey -- Get more information about SEO. You have to see our Type Size Chart to match up pt and px sizes!
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