Companies exhibiting at trade shows place a great deal on their booth design. Lacks of knowledge of some exhibitors tend to make bad design selections for their booth. Your company is unique; therefore your exhibit booth should be unique.
There are many companies out there that just pull generic designs from their portfolio and expect it to work for their clients. Some actually do work to some degree. If you have a choice of choosing a design that is specific to your firm and have a choice of picking one out of a catalogue, what would you do? I would hope that the specific or custom design would be your choice. Why?
Custom booth designs tend to be more specific to the exhibitors needs and wants. Standout from you competition and other exhibitors with your new custom designed booth
I recently provided a booth to a client at a particular show which was a small 10x20 booth; we applied a large graphic cut out of a giraffe to the back wall. The image hung over the back wall. This giraffe had nothing to do with the client product. It just carried a theme "head and shoulders above the competition ?needless to say it was smash at the show. More conversation about the giraffe was at the show. Leads were generated and when the sales representative contacted these leads all he or she had to say is we are X Company, you remember the company that had the big giraffe at the show.
I say this stay away from "cookie cutter designs" if you can they do not enhance your Company?s image, ask your exhibit house to provide a custom design for you, show some personality. Do not run from exhibit house to exhibit house choose a good design and exhibit house to work with and let them work out your design. To get a non obligatory design contact http://eldsusa.com
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To see more about creative trade show displays. Please also go to exhibit trade there your will see more about trade show booth
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