The Occupation of Copywriting

By Ray Edwards

Today we will examine the benefits of copywriting as a vocation.

Copywriting has a lot to offer as a job. Copywriting pays more than the average job in the United States. The magazine Advertising Age reported that in 2005 the average salary of a copywriter was around $60,000 in the United States with bonuses included. The Bureau of Labor Statistics reported a slightly smaller figure of around $57,000, but you can expect that number to have increased over the past two years because of inflation.

Copywriting is far more flexible than many other jobs. Since your main focus is producing good copy, you don't have to stick to a set hourly schedule like most jobs. This allows you to create your own schedule and live a fuller life, here's an example: You can work less one day in order to go to Timmy's ball game and then make it up at another time that doesn't interfere with life's more important events. You could not do this as easily in many other jobs.

Copywriting often brings with it a great workplace environment. Many copywriters work within an advertising agency, which can be a great place to work. You often have many other creative people around whose energy you can feed off of. This can be great because you will often be challenged by their intelligence and creativity. There are many different sizes of advertising agencies that can better suit your personality. A smaller advertising agency will produce an intimate group of people to work with, but a larger advertising agency will offer more competition. Clearly there is a great deal of flexibility within your work environment.

Copywriting never gets boring because your goal is to produce well-made copy, which can be challenging. Advertising Agencies often give you many different kinds of clients with many different kinds of demands, creating an ever-changing project list. This variety will make everyday unique and work will never be "just another day at the office."

Copywriting as a job offers great benefits no matter how you look at it. You are able to earn a good income, considering that the average wage is around $60,000. If you are able to establish yourself as a master copywriter, you can obviously earn a great deal more money than that as well. Your workplace environment will often be crackling with creative energy and will be extremely flexible, something you wont find in many other professions.

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