The Market for Copywriters

By Ray Edwards

Here we will discuss the market demand for freelance or professional copywriters.

There will always be a market for copywriters. Demand will be strong regardless of the economy. In the past it was easy to sell a good product with poor advertising. But in the global-market competition has increased dramatically, making it difficult for consumers to distinguish between products. Now, a company must employ copywriters to create the advertising edge they need to sell their product. In the face of weak sales, some companies cut their advertising budget, but they quickly learn the mistake inherent in this decision: even weaker sales! Thus if companies want to sell their products in the midst of a weak economy, copywriters will be necessary. Demand for copywriters may drop a small amount during a recession, but not terribly, and it will quickly bounce back as the economy recovers.

The growing size of the Internet had produced a large market for copywriters as well. With over four billion websites currently on the web, it is very difficult for a company or person to get their website to show up under a search (such as with yahoo.com). A good copywriter is needed to "index" the site in order for it to show up, they do this by appeasing searchers and search bots with good writing. There is a huge market for copywriters to perform Search Engine Copywriting.

Copywriting allows you to work for a company or for yourself. You can find work all around the country and demand will keep pace and grow with the economy. Over 500 jobs are available to copywriters on the site Monster.com, and this is only the tip of the iceberg. There are many other mediums to find copywriting work, but this should help you see the great demand for a copywriter.

Hopefully this article was helpful in showing the demand for copywriters. A copywriter should be able to find work despite the condition of the economy. In the midst of a recession some companies' sales will increase and therefor copywriting will stay strong. With whole market before you, you will always find someone who needs your services.

About the Author:

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you'll find a podcast, video tutorials and copywriting advice.