You probably know that 20% of your customers are responsible for 80% of your sales.
Did you know that 20% of those who purchased from you once will buy from you again if you follow up with them?
One-fifth of your customer base is waiting for you to offer them something new!
If you don't follow up with your customers, you are losing a lot of profit.
Your customer base is four or five times more likely to buy from you than to purchase somewhere new. This "lifetime value" of your customers is one of the greatest assets of your business.
You can target your existing customers with regular emails, called autoresponders... without ever having to reminder yourself.
An autoresponder is a prewritten email, or email series, automatically sent out to anyone who buys or requests information from you.
Once you have your autoresponder set up, there are any number of emails you can send out on a regular basis, including:
The top 10 ideas for autoresponders...
1. Send a confirmation email after a subscription request or purchase
2. A simple thank-you message after a purchase with your contact details
3. Ask your customers if they're happy with the product after they've had it for a little while
4. Follow up on a purchase anniversary
5. appointment reminder- if you're running a service-based website
6. Survey asking your customer's opinion about shipping times and any improvements you can make to your product
7. Send a follow-up offer on your customer's birthday
8. Offer a customer loyalty voucher after they have made several purchases
9. Remind customers to bookmark your site, and offer to email them when new information has been added
10. Remind them of what you can do for them during holidays and specific shopping seasons
Sending follow-up email is an excellent way for you to generate a extra income without sucking up your time.
You should expect to immediately increase your revenues by an extra 30% to 50% just by sending follow-up emails.
How much extra money would that be for YOUR business?
About the Author:
Derek Gehl , Of IMC, educates entrepreneurs how to create businesses onle. Discover proven Internet Marketing strategies to easily make money online
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