As a business owner, you know how important your customers are. Without them, you wouldn't have an income. Once someone becomes your customer, they are more likely to purchase from you again in the future.
Establishing long term relationships with clients is a good practice for companies to adopt. Instead of working hard to always find some new customer, putting forth effort to keep loyal customers coming back will wind up being more financially beneficial in the end.
In order to gain loyal customers, you need to offer a quality product. Customers that find your product to be better than they originally expected will come back looking for more of the same. If you offer a product that is inferior to that available from other sources, however, customers will not see any reason to offer you their business again.
After ensuring that your product is of the highest quality, work to put your company's customer service on the same level. Respond quickly to customers, especially if they have contacted you with complaints. Customers don't care how busy you may be or what other responsibilities you have; they want to receive a timely reply and expect your undivided attention.
Staying in regular contact with your customer will ensure that they remember you and the other products and services you offer. People get busy and have a lot of things on their plate. They may have intended to order an additional item from you, but it just slipped their mind. You may want to send out a monthly newsletter to keep them updated on new items or any specials you are offering.
Speaking of specials, you may also want to consider having a few "customer only" sales each year or offering some other customer only incentive to motivate a repeat purchase. You may also want to send them an occasional freebie that coordinates with an item they already purchased, or an item that you will be launching in the future.
Consider one example. Suppose your company sells day planners and you will soon be releasing a new time management audio. Make a list of which customers have previously bought planners and provide them with a brief report regarding how important time management is that also mentions your new audio. You could boost sales by offering these previous customers a special "pre-launch" price.
Establishing long term customers is by no means a short or simple process. It can be done, however, by showing them deep respect and sincere appreciation. Investing time in doing so will eventually help you make strong relationships with lifetime customers.
Establishing long term relationships with clients is a good practice for companies to adopt. Instead of working hard to always find some new customer, putting forth effort to keep loyal customers coming back will wind up being more financially beneficial in the end.
In order to gain loyal customers, you need to offer a quality product. Customers that find your product to be better than they originally expected will come back looking for more of the same. If you offer a product that is inferior to that available from other sources, however, customers will not see any reason to offer you their business again.
After ensuring that your product is of the highest quality, work to put your company's customer service on the same level. Respond quickly to customers, especially if they have contacted you with complaints. Customers don't care how busy you may be or what other responsibilities you have; they want to receive a timely reply and expect your undivided attention.
Staying in regular contact with your customer will ensure that they remember you and the other products and services you offer. People get busy and have a lot of things on their plate. They may have intended to order an additional item from you, but it just slipped their mind. You may want to send out a monthly newsletter to keep them updated on new items or any specials you are offering.
Speaking of specials, you may also want to consider having a few "customer only" sales each year or offering some other customer only incentive to motivate a repeat purchase. You may also want to send them an occasional freebie that coordinates with an item they already purchased, or an item that you will be launching in the future.
Consider one example. Suppose your company sells day planners and you will soon be releasing a new time management audio. Make a list of which customers have previously bought planners and provide them with a brief report regarding how important time management is that also mentions your new audio. You could boost sales by offering these previous customers a special "pre-launch" price.
Establishing long term customers is by no means a short or simple process. It can be done, however, by showing them deep respect and sincere appreciation. Investing time in doing so will eventually help you make strong relationships with lifetime customers.
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