When it comes to managing a Google AdWords campaign, you should consider a few strategies if you want to get the biggest return on your time. In the following article, we will talk about a few simple but effective pay per click strategies that you can use in your Google AdWords campaign.
The first Google AdWords campaign management strategy you should incorporate is keyword optimization. Make sure you do your research and are very selective with your keyword choices. This should also include screening out searches that have a low conversion rate by making use of the negative keywords feature of AdWords. This can be done right from the keyword toolbar.
Some people who institute a Google AdWords campaign are not necessarily trying to sell a specific product, but simply trying to establish broader brand awareness. If this applies to your situation, then you may want to consider a cost-per-impression campaign. With this type of campaign, your text ads will show up on the web pages of relevant sites, and you will pay by gross impressions instead of clicks. This can be a cheap way to garner brand awareness, and put your name in front of a broader group of potential customers.
If you are very certain of your ability to convert potential prospects, then you may want to consider the Google AdWords campaign strategy of maximizing your keywords. This strategy is based on bulk sales, and relies heavily on your ability to convert potential prospects into sales on the backend. Some strategies for maximizing your keywords include adding typos of your keywords, reversed letters, and plural and singular versions of keywords. This will increase your potential audience and likely increase the number of clicks you get. Of course, you don't want clicks that aren't at least somewhat relevant to your product or service.
One other thing you may want to consider is putting a spending cap on your budget. You can do this either by the day, week, or month, and this will help you learn to maximize the efficiency of your campaign. If you don't do this, your Google AdWords campaign can quickly drain your online advertising budget. Remember that you should never have to increase your spending if you aren't getting clicks. If you aren't getting clicks, there is likely a larger problem, such as a poorly written ad or a non-targeted campaign.
Utilizing some or all of these Google AdWords campaign management strategies is a great way to maximize the potential of your pay per click campaign. And, they won't break the bank. Think about the ultimate goal of your campaign, and then decide if these strategies are right for you.
About the Author:
Google adwords campaign managment provided by tatstar.com. We provide expertise in optimising for maximum ROI, and complete and detailed adwords campaign management.
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