Whatever the purpose of your website or blog...whether it is for fun or for profit, it stands to reason that you want as much traffic as possible. Nobody ever complains that they're frustrated because too many people visit their blog or website.
Of course, not all website visitors are equal. Ideally, a high percentage your website visitors should be folks interested in the subject of your site, not surfers who wind up there by accident.
Some websites get all their traffic via advertising. But, advertising can be expensive and most folks who advertise get "hit and miss" results. For those reasons, and others, organic search engine traffic is your best bet. And, for that, you'll need good search engine rankings.
Not everyone spends their advertising dollars badly, but not even the best advertising program can compensate for the absence of good search engine rankings in Google and Yahoo.
Nobody can argue against the often made statement that "content is king" in developing a good website and in achieving enviable search engine rankings. And, if you emphasize the wrong keywords on your website and in your promotional activities, you're sunk. But, anything and everything else you do will not get you where you want to be in the search engine rankings without an aggressive, ongoing link building effort.
Many website owners have received thousands of links (literally) by writing articles not unlike this one. If well received, a single article can result in nearly 1,000 links. And, there are organizations which will distribute your articles for a fee, and software programs which enable you to do so pretty quickly and easily.
You can also purchase software which makes it easy to find good sites to request links on and an automated system to contact the owners of those sites. Of course, you can accomplish the same thing without the need to buy software, but the software will save you lots of time and will almost certainly improve the results of your efforts.
The organization I oversee has offered a free, ten lesson website promotion course for nearly ten years. During that time, website owners have told us, again and again, that the most helpful of our ten lessons has been the one on link building.
Webmasters who want as much traffic as possible (and who among us doesn't?) need to commit to a focused, aggressive link building effort. If they do, their efforts are almost certain to be rewarded.
Of course, not all website visitors are equal. Ideally, a high percentage your website visitors should be folks interested in the subject of your site, not surfers who wind up there by accident.
Some websites get all their traffic via advertising. But, advertising can be expensive and most folks who advertise get "hit and miss" results. For those reasons, and others, organic search engine traffic is your best bet. And, for that, you'll need good search engine rankings.
Not everyone spends their advertising dollars badly, but not even the best advertising program can compensate for the absence of good search engine rankings in Google and Yahoo.
Nobody can argue against the often made statement that "content is king" in developing a good website and in achieving enviable search engine rankings. And, if you emphasize the wrong keywords on your website and in your promotional activities, you're sunk. But, anything and everything else you do will not get you where you want to be in the search engine rankings without an aggressive, ongoing link building effort.
Many website owners have received thousands of links (literally) by writing articles not unlike this one. If well received, a single article can result in nearly 1,000 links. And, there are organizations which will distribute your articles for a fee, and software programs which enable you to do so pretty quickly and easily.
You can also purchase software which makes it easy to find good sites to request links on and an automated system to contact the owners of those sites. Of course, you can accomplish the same thing without the need to buy software, but the software will save you lots of time and will almost certainly improve the results of your efforts.
The organization I oversee has offered a free, ten lesson website promotion course for nearly ten years. During that time, website owners have told us, again and again, that the most helpful of our ten lessons has been the one on link building.
Webmasters who want as much traffic as possible (and who among us doesn't?) need to commit to a focused, aggressive link building effort. If they do, their efforts are almost certain to be rewarded.
About the Author:
Daniel Z. Kane owns a popular website which offers 10 free lessons on search engine optimization and search engine marketing .
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