As a business owner, you know how important your customers are. Without them, you wouldn't have an income. Once someone becomes your customer, they are more likely to purchase from you again in the future.
It is a smart business move to take the time to build long lasting relationships between yourself and your customer. Creating lifetime customers will net you more profit, than constantly seeking out new one-time customers.
Creating quality products is definitely the first step in developing your customer relationship. If your products are anything less than great, your customers will not see a reason to order from you again. However, if you give them something beyond their expectations, they will want to try out more of what you offer.
The next step in relationship building is providing good customer service. When a customer contacts you, especially if it is with a problem, it is important to respond back in a timely manner. If your customer contacts you, they are not thinking about all the other people who are requesting your attention. They are only thinking about the reason that they contacted you, and they want you to give them your full attention.
Staying in regular contact with your customer will ensure that they remember you and the other products and services you offer. People get busy and have a lot of things on their plate. They may have intended to order an additional item from you, but it just slipped their mind. You may want to send out a monthly newsletter to keep them updated on new items or any specials you are offering.
A great way to motivate repeat purchases from old customers is holding "customer only" sales. Taking their previous purchases into consideration, you may be able to offer some kind of gift or special deal that coincides with their specific needs.
Consider one example. Suppose your company sells day planners and you will soon be releasing a new time management audio. Make a list of which customers have previously bought planners and provide them with a brief report regarding how important time management is that also mentions your new audio. You could boost sales by offering these previous customers a special "pre-launch" price.
Creating a lifetime customer doesn't happen overnight. It is a process that can take time. If you consistently show your appreciation and respect to your customers, you will be well on your way to creating lifetime relationships with them.
It is a smart business move to take the time to build long lasting relationships between yourself and your customer. Creating lifetime customers will net you more profit, than constantly seeking out new one-time customers.
Creating quality products is definitely the first step in developing your customer relationship. If your products are anything less than great, your customers will not see a reason to order from you again. However, if you give them something beyond their expectations, they will want to try out more of what you offer.
The next step in relationship building is providing good customer service. When a customer contacts you, especially if it is with a problem, it is important to respond back in a timely manner. If your customer contacts you, they are not thinking about all the other people who are requesting your attention. They are only thinking about the reason that they contacted you, and they want you to give them your full attention.
Staying in regular contact with your customer will ensure that they remember you and the other products and services you offer. People get busy and have a lot of things on their plate. They may have intended to order an additional item from you, but it just slipped their mind. You may want to send out a monthly newsletter to keep them updated on new items or any specials you are offering.
A great way to motivate repeat purchases from old customers is holding "customer only" sales. Taking their previous purchases into consideration, you may be able to offer some kind of gift or special deal that coincides with their specific needs.
Consider one example. Suppose your company sells day planners and you will soon be releasing a new time management audio. Make a list of which customers have previously bought planners and provide them with a brief report regarding how important time management is that also mentions your new audio. You could boost sales by offering these previous customers a special "pre-launch" price.
Creating a lifetime customer doesn't happen overnight. It is a process that can take time. If you consistently show your appreciation and respect to your customers, you will be well on your way to creating lifetime relationships with them.
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