A promotional product helps get a company's name out into the public domain and allows them to build a reputation via other means, besides the usual billboards, TV commercials, and other advertisements. The key is finding the most effective promotional products. So what makes a promotional product effective? The most effective type of promotional product is the one that gets used. If it is getting used, the recipient is constantly reminded of your company and anyone who sees the recipient using the product is exposed to your company as well.
Often the most effective promotional products are some of the cheapest. A perfect example of this is Pen's or Tote Bag's that can and are used almost daily by anyone and can usually be printed and supplied for well under $5 per item. The items are portable and get carried and seen by others. One of the great qualities of promotional products, is the recipient receives a gift from your company and then uses the product and get's your company's name out into the community.
Their advantages and drawbacks to several different popular Promotional Products let's take a look at a few:
Key Chains for example are portable and tend to be used a lot by the recipients; however one of the disadvantages are that few people tend to see them as they tend to spend a majority of time in the recipients? Purses, wallets or pockets.
Another example of this is Refrigerator magnets they are also likely be used by the recipients, but don't get much exposure to third parties while they are at home on the refrigerator. This however is a great idea if you want your recipients to be constantly reminded of your company and to have your contact information readily available should something in the home need repair for example or if they need to find your number quickly. Not such a great idea if you want your name out to third parties.
A really useful item that people use over and over again is a good Tote Bags they are extremely portable and get seen by lots of people, on the down side they tend not to be used daily however when they are used they generally get used in high viewing areas such as the supermarket, the beach, the gym or taken to seminars. With a good logo that suits the style of the Tote bag this makes for a really powerful and effective promotional item.
Pens are a great option that combines the portability of a keychain, the effectiveness of a refrigerator magnet, and the visibility and usefulness of a Tote Bag. Generally this is one of the best options for someone who wants to get all three benefits out of one very cost efficient promotional product. This is especially true if your recipients have clients that they can pass on the pens.
The best part about a promotional product is that the return on investment can be large. A pen bearing your company's logo may cost mere pennies, but the reach of that one pen can be worth thousands.
About the Author:
Providing effective Promo Products Australia wide Suppling tote bags pens, and key chains and a great deal more visit Promo Products With Bree
No comments:
Post a Comment