This article will discuss how to structure your copy when working for a client. A lot of copy has already been written over the years and you do not need to reinvent the wheel. This article will specifically cover the sales letter because of its greatest impact, especially if you decide to do SEO copywriting.
One school of thought says that your website should be one large sales letter. This could be a great opportunity for you. You can write for off-line and online businesses using a sales letter format.
An effective sales letter has three major components. The first is the headline. This is where you grab your reader's attention. If you fail to do so, then you are wasting your time with the rest of the letter. Second comes the offer. This needs to be explicit so that the reader knows exactly what you're offering. It must also entice them into further pursuing your product after reading the letter. The final component is the postscript. After the headline, this is the second most read portion of a sales letter. This is where you put that extra incentive to make your offer irresistible. You should always write the sales letter in order and never all at once. Do it section by section. This method produces excellent sales letters.
If you don't have great experience writing copy, then you should read the books of the experts and follow their guidelines. Dan Kennedy is a great example. He is an excellent copywriter and has written some extremely insightful books about copywriting.
Hopefully this article helped you improve your copywriting skills, or at least pointed you in the right direction. The key is to creatively interweave your ideas with the already set procedures of copywriting. These procedures are important because they give you structure to build upon and develop your own creative touch. Starting from scratch will generally produce weaker sales and more work, so use the procedures and structures already out there! Following these well-worn paths will set you up to produce great copy and write excellent sales letters.
About the Author:
For tips, tricks, and tactics of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
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