Promoting your company's products and services by using postcards as the medium is a very cost effective way to reach your potential customer base. Postcards offer two of the biggest advantages such as cost and convenience.
But the essence of any promotional campaign is the reach and the penetration level to the targeted segment of the market. The quality of the printed postcards plays a very important role in that. It is needless to mention that quality output depends on the quality inputs and the processing of the inputs. Thus, postcard-printing machine is one of the key factors, which determine quality of the postcard and the success of the campaign as well. You may have selected the best of designs and paper on which the design is going to get printed, but if the printing machine is not capable of printing high-resolution graphics then the end result may lead to disappointment.
Earlier, postcards used to get printed only in offset presses, but advancement of printing technology and introduction of digital presses have changed the scenario. Digital presses offer more flexibilities and options without sacrificing on quality. You can choose from the wide range of design template as per your choice and merge your mailing list with the design to be printed in the final postcards.
There are many features offered by digital printer manufacturers for their digital presses. High-quality prints are always produced on machines from global leaders like Kodak, hp and Canon. Their sophisticated systems incorporate paper transfer and printing technology. All of these operations are handled through a control panel electronically.
Gloss, matte and pearl finishes are used to print postcards and these come in a variety of thickness too. Most machines can print A3-sized paper. 4000 sheets of A4 sized paper can be printed in an hour using four different colors. Black and white printouts use A4 sheets also and the quantity per hour is 16000 copies.
The postcard design can be directly downloaded from the Internet and can be viewed in the monitor of the control panel. It is possible to queue up jobs one after another based on priority.
If you are looking for a quick turnaround time when it comes to printing your postcards, some printing machines can print on both sides of the postcards. The most powerful of all printing features is the variable data. They have the ability to create customized and unique postcards. For this reason, digital printing is overtaking the marketplace when it comes to postcard printing.
After the printing is done, the printed sheet is given the final shape of postcard by cutting and trimming. However, it may be sent to other operations like UV varnishing, embossing, and leafing in case special effects are needed. Nevertheless, digital printing is recommended for short-run jobs and having requirement for variable data printing, but for long run jobs offset printing is still preferred.
But the essence of any promotional campaign is the reach and the penetration level to the targeted segment of the market. The quality of the printed postcards plays a very important role in that. It is needless to mention that quality output depends on the quality inputs and the processing of the inputs. Thus, postcard-printing machine is one of the key factors, which determine quality of the postcard and the success of the campaign as well. You may have selected the best of designs and paper on which the design is going to get printed, but if the printing machine is not capable of printing high-resolution graphics then the end result may lead to disappointment.
Earlier, postcards used to get printed only in offset presses, but advancement of printing technology and introduction of digital presses have changed the scenario. Digital presses offer more flexibilities and options without sacrificing on quality. You can choose from the wide range of design template as per your choice and merge your mailing list with the design to be printed in the final postcards.
There are many features offered by digital printer manufacturers for their digital presses. High-quality prints are always produced on machines from global leaders like Kodak, hp and Canon. Their sophisticated systems incorporate paper transfer and printing technology. All of these operations are handled through a control panel electronically.
Gloss, matte and pearl finishes are used to print postcards and these come in a variety of thickness too. Most machines can print A3-sized paper. 4000 sheets of A4 sized paper can be printed in an hour using four different colors. Black and white printouts use A4 sheets also and the quantity per hour is 16000 copies.
The postcard design can be directly downloaded from the Internet and can be viewed in the monitor of the control panel. It is possible to queue up jobs one after another based on priority.
If you are looking for a quick turnaround time when it comes to printing your postcards, some printing machines can print on both sides of the postcards. The most powerful of all printing features is the variable data. They have the ability to create customized and unique postcards. For this reason, digital printing is overtaking the marketplace when it comes to postcard printing.
After the printing is done, the printed sheet is given the final shape of postcard by cutting and trimming. However, it may be sent to other operations like UV varnishing, embossing, and leafing in case special effects are needed. Nevertheless, digital printing is recommended for short-run jobs and having requirement for variable data printing, but for long run jobs offset printing is still preferred.
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