As 'stupid' as it may sound, the worst thing you can do to attract the maximum number of high-paying clients is to advertise to SELL your services.
Why? Because selling - especially the selling of services - is a sequential process.
And trying to sell your services right off the bat is like asking someone to marry you on the first date. What then should you do?
The answer is simple:
You should use a concept that's referred to as educational based marketing. Which is 180 degree u-turn on conventional marketing and selling.
Here's the basics of how educational based marketing works:
In your ads (whether offline or online) you advertise what is commonly referred to as a 'lead generation tool.' An excellent example of a lead generation tool is an educational based free report.
There are at least 3 reasons why a free educational report is so powerful:
1). It 'screens and sorts' your prospects and qualifies / disqualifies all the time-wasters before you decide to speak with them on the phone or meet with them in person.
2). The report tips the buying criteria in your favour - without you overtly selling yourself or your services.
3). Perhaps the most important thing is - the free educational report will establish you as the expert and 'good guy or girl' in your industry. In other words - you'll be seen by a prospect as a trusted advisor instead of a slimey salesman.
Which is super-important. Because know this:
You need to be seen as a trustworthy expert before prospects will buy from you.
So put together an educational based free report that you promote in your ads (online and offline) and watch your sales soar.
Michael Silk.
Why? Because selling - especially the selling of services - is a sequential process.
And trying to sell your services right off the bat is like asking someone to marry you on the first date. What then should you do?
The answer is simple:
You should use a concept that's referred to as educational based marketing. Which is 180 degree u-turn on conventional marketing and selling.
Here's the basics of how educational based marketing works:
In your ads (whether offline or online) you advertise what is commonly referred to as a 'lead generation tool.' An excellent example of a lead generation tool is an educational based free report.
There are at least 3 reasons why a free educational report is so powerful:
1). It 'screens and sorts' your prospects and qualifies / disqualifies all the time-wasters before you decide to speak with them on the phone or meet with them in person.
2). The report tips the buying criteria in your favour - without you overtly selling yourself or your services.
3). Perhaps the most important thing is - the free educational report will establish you as the expert and 'good guy or girl' in your industry. In other words - you'll be seen by a prospect as a trusted advisor instead of a slimey salesman.
Which is super-important. Because know this:
You need to be seen as a trustworthy expert before prospects will buy from you.
So put together an educational based free report that you promote in your ads (online and offline) and watch your sales soar.
Michael Silk.
About the Author:
About the author: Michael Silk is an sought-after marketing strategist and freelance copywriter. For Michael's free report on go to his website at . You have permission to reprint this entire article.
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