If you're in marketing but you haven't learned about the Internet as a market, you're behind the times and you need to learn about it. If you don't know about Internet marketing now, and you don't start learning about it right away, you'll be missing out on a lot of money now and maybe even more money in the future.
Here are 10 reasons why you should bone up on your skills in Internet marketing if you haven't already.
1) THE INTERNET ISN'T GOING ANYWHERE. Okay, so a few years ago a lot of people thought the Internet was a flash in the pan. However, no more. It's become as innocuous as your television. In fact, it's going to take us into the 21st century in a big way. Every year, Internet traffic grows exponentially and the information online, including that related to business and product marketing information, also goes up exponentially. Jump on this gravy train and take advantage of it, or risk losing out.
2) ONLINE MARKETING DOESN'T COST MUCH. Let's say you're trying to run a brick-and-mortar store and you're making most of your advertising campaigns through traditional means such as mail outs or radio advertising, for example. Of course, this will bring you some success, but you're never going to get the return on investment you can from Internet marketing. Most likely, at least a major percentage of your clients surf the Web. This includes prospects that may become your clients if they just knew you were there. Therefore, save your money and don't lay it out for traditional means, or at least cut back. Instead, invest in some Internet marketing to reach people for a fraction of the cost, faster. In addition, if your business is run online and you don't have any business, Internet marketing can really help you increase traffic to your website so that your business will improve.
3) INTERNET MARKETING WORKS AT THE SPEED OF LIGHT. It may take you a bit to get things set up initially, but once you do, online marketing can take off almost by itself because it's viral in nature. As the information portal of the 21st century, the Internet means that your marketing can be fast, fast, fast. There's no way you can go as fast off-line.
4) INTERNET MARKETING IS EASY. This ties in with its being faster and cheaper--and thus, better. Internet marketing does not require you to employ a team of salesmen, it does not require you to make cold calls, it does not require you to stuff envelopes, and it does not require you to have an elaborate, expensive voice-over studio attached to your home.
5) INTERNET MARKETING IS JUST MORE FUN. Work in your pajamas. Hell, work naked. Work while listening to your favorite music as loud as you want. Go to any website you want to, whenever you want to--there's no risk of being fired.
6) ONLINE MARKETING IS FREEDOM. This ties in with it being more fun. If you open an online business and do the right marketing moves to make it a success, you can fire your manager and get out of the indentured servitude of a j-o-b. Work when you want, when it's best for you.
7) IT'S A GREAT FINANCIAL OPPORTUNITY. Basically, you can sell whatever you want, there are as many products or services out there as there are people, pretty much. And? You can go online and seek them out at very little cost to you.
8) YOU CAN GET MORE PROSPECTS. Basically, your audience is literally global. As long as they speak your language (in this case, usually English), you can sell to them. After all, it is called the "World Wide Web."
9) IT'S COOL. If you don't have kick-butt online marketing and content going on for you these days, you're seen as a nobody.
10) PRICES FOR ONLINE ADVERTISING ARE INCREASING. Any business you can get now will be at lower prices then in the future. The cost of online advertising is increasing as more entrepreneurs realize it's value. Get it at a savings today.
Here are 10 reasons why you should bone up on your skills in Internet marketing if you haven't already.
1) THE INTERNET ISN'T GOING ANYWHERE. Okay, so a few years ago a lot of people thought the Internet was a flash in the pan. However, no more. It's become as innocuous as your television. In fact, it's going to take us into the 21st century in a big way. Every year, Internet traffic grows exponentially and the information online, including that related to business and product marketing information, also goes up exponentially. Jump on this gravy train and take advantage of it, or risk losing out.
2) ONLINE MARKETING DOESN'T COST MUCH. Let's say you're trying to run a brick-and-mortar store and you're making most of your advertising campaigns through traditional means such as mail outs or radio advertising, for example. Of course, this will bring you some success, but you're never going to get the return on investment you can from Internet marketing. Most likely, at least a major percentage of your clients surf the Web. This includes prospects that may become your clients if they just knew you were there. Therefore, save your money and don't lay it out for traditional means, or at least cut back. Instead, invest in some Internet marketing to reach people for a fraction of the cost, faster. In addition, if your business is run online and you don't have any business, Internet marketing can really help you increase traffic to your website so that your business will improve.
3) INTERNET MARKETING WORKS AT THE SPEED OF LIGHT. It may take you a bit to get things set up initially, but once you do, online marketing can take off almost by itself because it's viral in nature. As the information portal of the 21st century, the Internet means that your marketing can be fast, fast, fast. There's no way you can go as fast off-line.
4) INTERNET MARKETING IS EASY. This ties in with its being faster and cheaper--and thus, better. Internet marketing does not require you to employ a team of salesmen, it does not require you to make cold calls, it does not require you to stuff envelopes, and it does not require you to have an elaborate, expensive voice-over studio attached to your home.
5) INTERNET MARKETING IS JUST MORE FUN. Work in your pajamas. Hell, work naked. Work while listening to your favorite music as loud as you want. Go to any website you want to, whenever you want to--there's no risk of being fired.
6) ONLINE MARKETING IS FREEDOM. This ties in with it being more fun. If you open an online business and do the right marketing moves to make it a success, you can fire your manager and get out of the indentured servitude of a j-o-b. Work when you want, when it's best for you.
7) IT'S A GREAT FINANCIAL OPPORTUNITY. Basically, you can sell whatever you want, there are as many products or services out there as there are people, pretty much. And? You can go online and seek them out at very little cost to you.
8) YOU CAN GET MORE PROSPECTS. Basically, your audience is literally global. As long as they speak your language (in this case, usually English), you can sell to them. After all, it is called the "World Wide Web."
9) IT'S COOL. If you don't have kick-butt online marketing and content going on for you these days, you're seen as a nobody.
10) PRICES FOR ONLINE ADVERTISING ARE INCREASING. Any business you can get now will be at lower prices then in the future. The cost of online advertising is increasing as more entrepreneurs realize it's value. Get it at a savings today.
About the Author:
Brett Smith is the online expert who has taught hundreds of companies how to promote their businesses and make more money online. Download your free copy of killer web resources The Complete Online Resource Guide
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