If you want to sell more products from your website... then... this article will help you. Because I'll reveal three simple strategies that take the guesswork out of writing compelling copy. The kind of copy proven to make website visitors buy. On the spot.
Okay, here we go...
Strategy One: Come Up With An Interesting Story
Look, when people read a website they can't get bored. If they do, it's all over with. Somehow you've got to find an interesting story about what you sell. Let me give you an example.
Famous copywriter, John Carlton, was asked to write an ad for a golf instruction video. The information on the video was good. But not earth-shattering.
You research the product, the manufacturer or author and everyone else. Including customers. Somewhere in all of that research a story will come up. One you can use as the driving force behind the copy.
The headline Carlton came up with reads...
Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant
Without adding the part about the one-legged golfer this headline and ad just wouldn't be the same. Somewhere within your product there is a story that will rivet the reader's attention.
The next way to improve website copy is to focus on the benefits.
Making a buying decision comes down to the benefits we think we will get. List all the benefits your product gives. Everything. Include all of them in the website letter.
On a piece of paper write...
"My product delivers the following benefits..."
Then list the benefits like this...
... gives people energy...
... speeds up their metabolism...
... build lean muscle...
You can improve on each of those benefits. Let's take one of them so I can show you how.
Take another piece of paper and write down...
"People buy my product so that they can lose weight...
... go all day without smoking...
"lose unwanted pounds faster"
"look and feel better"
This is how you hone in on what's most important to a prospect.
Strategy Three: Make Them An Offer They Can't Refuse
In Mario Puzo's, "The Godfather", the reason Vito Corleone always got his way is because he made people an offer they couldn't refuse.
Spend some time creating offers that people can't wait to jump on.
Great offers have several characteristics. One of the most important is urgency. Give people a time limit. This creates an urgency to buy now.
Offer extras if they buy now.
So there you have it, three proven copywriting strategies to sell more products from your website. To summarize, they are...
First, find a good story.
Number two is to emphasize benefits.
Then spend some time creating an offer that is hard to pass up.
Do these three things and you'll get more orders online.
Okay, here we go...
Strategy One: Come Up With An Interesting Story
Look, when people read a website they can't get bored. If they do, it's all over with. Somehow you've got to find an interesting story about what you sell. Let me give you an example.
Famous copywriter, John Carlton, was asked to write an ad for a golf instruction video. The information on the video was good. But not earth-shattering.
You research the product, the manufacturer or author and everyone else. Including customers. Somewhere in all of that research a story will come up. One you can use as the driving force behind the copy.
The headline Carlton came up with reads...
Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant
Without adding the part about the one-legged golfer this headline and ad just wouldn't be the same. Somewhere within your product there is a story that will rivet the reader's attention.
The next way to improve website copy is to focus on the benefits.
Making a buying decision comes down to the benefits we think we will get. List all the benefits your product gives. Everything. Include all of them in the website letter.
On a piece of paper write...
"My product delivers the following benefits..."
Then list the benefits like this...
... gives people energy...
... speeds up their metabolism...
... build lean muscle...
You can improve on each of those benefits. Let's take one of them so I can show you how.
Take another piece of paper and write down...
"People buy my product so that they can lose weight...
... go all day without smoking...
"lose unwanted pounds faster"
"look and feel better"
This is how you hone in on what's most important to a prospect.
Strategy Three: Make Them An Offer They Can't Refuse
In Mario Puzo's, "The Godfather", the reason Vito Corleone always got his way is because he made people an offer they couldn't refuse.
Spend some time creating offers that people can't wait to jump on.
Great offers have several characteristics. One of the most important is urgency. Give people a time limit. This creates an urgency to buy now.
Offer extras if they buy now.
So there you have it, three proven copywriting strategies to sell more products from your website. To summarize, they are...
First, find a good story.
Number two is to emphasize benefits.
Then spend some time creating an offer that is hard to pass up.
Do these three things and you'll get more orders online.
About the Author:
John "Angel" Anghelache is a direct response copywriter and marketing strategist. To access his free marketing success interviews with 15 top direct marketers such as Bob Bly, John Carlton, David Garfinkel, Clayton Makepeace and Joe Vitale check out... www.JohnAngelCopywriting.com
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