What is Lead Generation? It is the art of turning suspects into prospects.
Getting someone with a specific need to know, like and trust you is the Duct Tape Marketing definition of "Marketing". Effectively identifying those people with that need is lead generation.
Developing 10-20 lead strategies around your marketing message is key. When it comes to lead generation, you can't be a one trick pony.
Think of it like a frozen lake. As you create more and more layers the result is stronger base.
Public Relations, Advertising and Referral Marketing are the lead generation trio.
The Public Relations definition that we use in our duct tape marketing practice is: getting positive mention of you or your company in newspapers, magazines, news shows, newsletters, websites and journals read by some portion of your target market.
Advertising: Unfortunately, most small business owners shy away from direct advertising because they feel it is too expensive and doesn't work. That is usually because they are using a 'copy cat' marketing or 'ostrich' (don't do anything and hope for the best) marketing strategy. When done properly advertising is seldom matched for quickly generating a flood of new business.
The duct tape marketing definition of Referral Marketing is: a specific set of strategies and tools designed to bring the small business owner new clients, qualified leads and repeat business without the aid of, or in addition to, other advertising methods.
In my next article we will dive deeper into each one of these lead generation strategies and give you some help tips on how you can implement them into your business.
Getting someone with a specific need to know, like and trust you is the Duct Tape Marketing definition of "Marketing". Effectively identifying those people with that need is lead generation.
Developing 10-20 lead strategies around your marketing message is key. When it comes to lead generation, you can't be a one trick pony.
Think of it like a frozen lake. As you create more and more layers the result is stronger base.
Public Relations, Advertising and Referral Marketing are the lead generation trio.
The Public Relations definition that we use in our duct tape marketing practice is: getting positive mention of you or your company in newspapers, magazines, news shows, newsletters, websites and journals read by some portion of your target market.
Advertising: Unfortunately, most small business owners shy away from direct advertising because they feel it is too expensive and doesn't work. That is usually because they are using a 'copy cat' marketing or 'ostrich' (don't do anything and hope for the best) marketing strategy. When done properly advertising is seldom matched for quickly generating a flood of new business.
The duct tape marketing definition of Referral Marketing is: a specific set of strategies and tools designed to bring the small business owner new clients, qualified leads and repeat business without the aid of, or in addition to, other advertising methods.
In my next article we will dive deeper into each one of these lead generation strategies and give you some help tips on how you can implement them into your business.
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