If you're reading this you already know that adding testimonials to your website is going to dramatically improve your profits. But how do you get them and make the most of them?
Here are 7 strategies to help you get them:
1) Ask - there really is no harm in simply asking for a testimonial. If you never ask, you may never get one. You may believe that testimonials should always be unsolicited, but the reality is that 90% of testimonials have been solicited in some way. If you don't like the idea of asking, then why not request some feedback?
2) Give away some free review copies. When you have a new product that no-one has bought or used before, this can be a great way to get testimonials. Strictly speaking this would give you a review, rather than a testimonial as testimonials usually come from paying customers but to start with you have little choice. You shouldn't then use the word 'testimonial' in your marketingjust say "here's what people are saying about"
3) Why not make it a part of the deal? Why not make it clear before purchasing, that your clients will agree to provide you with feedback. You just need to be honest and say you're looking to get some positive comments about the product. If you provide a great product then of course this won't be a problem.
4) Offer a bonus in return for feedback. I'm not talking about bribing someone for a testimonial. That is completely unethical and you should never do it. If you're found out you would lose all credibility in your marketplace. I mean you offer a small bonus in return for completion of a feedback form. You may not always get positive feedback, but just the good ones as your testimonials.
5) Get some beta-testers. How do you think a brand new product still has some great testimonials? Well of course the product developer will have used his relationship with current clients. They'll be more than happy to give a positive review in exchange for the opportunity to try out the product or service.
6) Pay Per Click Ads. Why not run a very targeted campaign to give away complimentary copies of your product in return for some feedback? This is a great technique if you don't have any existing clients who can beta-test. A carefully worded advert will get you great visitors, falling over themselves to give you feedback.
7) Hold a competition. My favorite method for getting great testimonials and one I have seen used by many other successful marketers - hold a competition. If you had a weight-loss product and held a regular competition, every month or year for the customer who lost the most weight, do you think you'd get some great testimonials? Every month you're going to get fantastic results and people just love to include photos of what they used to look like and the much slimmer version!
So now you know how to get testimonials, start collecting them and use them to boost your profits.
Here are 7 strategies to help you get them:
1) Ask - there really is no harm in simply asking for a testimonial. If you never ask, you may never get one. You may believe that testimonials should always be unsolicited, but the reality is that 90% of testimonials have been solicited in some way. If you don't like the idea of asking, then why not request some feedback?
2) Give away some free review copies. When you have a new product that no-one has bought or used before, this can be a great way to get testimonials. Strictly speaking this would give you a review, rather than a testimonial as testimonials usually come from paying customers but to start with you have little choice. You shouldn't then use the word 'testimonial' in your marketingjust say "here's what people are saying about"
3) Why not make it a part of the deal? Why not make it clear before purchasing, that your clients will agree to provide you with feedback. You just need to be honest and say you're looking to get some positive comments about the product. If you provide a great product then of course this won't be a problem.
4) Offer a bonus in return for feedback. I'm not talking about bribing someone for a testimonial. That is completely unethical and you should never do it. If you're found out you would lose all credibility in your marketplace. I mean you offer a small bonus in return for completion of a feedback form. You may not always get positive feedback, but just the good ones as your testimonials.
5) Get some beta-testers. How do you think a brand new product still has some great testimonials? Well of course the product developer will have used his relationship with current clients. They'll be more than happy to give a positive review in exchange for the opportunity to try out the product or service.
6) Pay Per Click Ads. Why not run a very targeted campaign to give away complimentary copies of your product in return for some feedback? This is a great technique if you don't have any existing clients who can beta-test. A carefully worded advert will get you great visitors, falling over themselves to give you feedback.
7) Hold a competition. My favorite method for getting great testimonials and one I have seen used by many other successful marketers - hold a competition. If you had a weight-loss product and held a regular competition, every month or year for the customer who lost the most weight, do you think you'd get some great testimonials? Every month you're going to get fantastic results and people just love to include photos of what they used to look like and the much slimmer version!
So now you know how to get testimonials, start collecting them and use them to boost your profits.
About the Author:
To learn more about how to get testimonials, sign up now for your free e-course at http://www.testimonialpower.com. Brian D. McEvoy reveals some unique tips & tactics to easily get testimonials that will really boost your profits.
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