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Top Ten Insights for Marketers About Student Spending

By Linda P. Morton

Student Spending Market Research Insight 1: High school students spend a combined $187 billion per year.

Student Spending Market Research Insight 2: Many high school students work, earning close to $100 per week.

Student Spending Market Research Insight 3: College students together spend another $100 billion per year.

Student Spending Market Research Insight 4: College students have an average of four credit cards and carry balances between $3,000 and $7,000. They pay this debt slowly, but surely.

Student Spending Market Research Insight 5: High school students mostly use the Internet for information, but college students buy online.

Student Spending Market Research Insight 6: Shopping is a genderless activity for today's students, with men as likely to enjoy a day of shopping as women.

Student Spending Market Research Insight 7: Don't use old-style advertising or hard-core sales tactics with these students, or they'll turn and run.

Student Spending Market Research Insight 8: Today's students pay the most attention to what their peers recommend. So marketing by word-of-mouth works best with them.

Student Spending Market Research Insight 9: Advertising that works with students show them in real-life situations, use humor, plays to their emotions, and features their music preferences.

Student Spending Market Research Insight 10: Students buy vehicles based on value, quality, good insurance rates and warranties.

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