Is the way you market your tanning salon effective? You need to offer more than just your address and phone number in the newspaper. Creative advertising can really help you to get the most out of your advertising dollars. You will need to go beyond letting people know you have a tanning salon. Let them know what your business features and why they should be coming in.
If you have a great deal of activity going on in your tanning salon you may feel like it is too difficult to get it all detailed in one message. That is very true so you will just need to take a new approach. Come up with some specific ads about various aspects of your tanning salon. You can use different ones in various types of advertising locations. You can change the ad in the newspaper weekly as well to keep attracting new customers who are looking for something specific.
The more detailed you can be with your tanning salon marketing the more customers will be motivated to come in. They will see something that fills a need they have at the time. For example there are people out there who wish they could get a tan but they are either white or red. When they see your advertisement for sunless tanning that can give them the look they want they will be very motivated to check into it further.
One of the main reasons why people choose to tan at a salon is that it is convenient. They may work all day and therefore they don't have the opportunity to soak up the sun. Do your part to make it very convenient for them to get an appointment that fits into their schedule. Many tanning salons do extend their hours during the busy season, but do you let your customers know it?
You will definitely find that there are customers who enjoy tanning before they go in to work each morning. Some of them many work all night so they stop in to tan before they go home to sleep. Others want to be able to come in on their lunch hour or right after work. It is a great way to transition from work mode to family mode. Market these hours so that they will know you are looking out for their needs.
Personalized service is something that customers really enjoy. It doesn't matter what type of service they are seeking. You have an advantage over the competition when it comes to those who have already been to your tanning salon before. Send them a newsletter or a postcard. It can be a great way to advertise without seeming so.
Thank them for being a customer, and let them know you would love to see them come in for the upcoming tanning season. You can go as far as to offer them a great discount too for mentioning the information they received from you. They will love the personalized message and you will have a very simple way to track how well this type of advertising is working for you.
It is in your best interest to come up with original marketing ploys to encourage customers to tan at your business. You want to stay very busy so you can generate as much profit as possible. You will need the additional income to get your through the slower parts of the year in the tanning salon business. Don't just sit back and wait for customers to come your way, go out there and encourage them to see what you have to offer.
If you have a great deal of activity going on in your tanning salon you may feel like it is too difficult to get it all detailed in one message. That is very true so you will just need to take a new approach. Come up with some specific ads about various aspects of your tanning salon. You can use different ones in various types of advertising locations. You can change the ad in the newspaper weekly as well to keep attracting new customers who are looking for something specific.
The more detailed you can be with your tanning salon marketing the more customers will be motivated to come in. They will see something that fills a need they have at the time. For example there are people out there who wish they could get a tan but they are either white or red. When they see your advertisement for sunless tanning that can give them the look they want they will be very motivated to check into it further.
One of the main reasons why people choose to tan at a salon is that it is convenient. They may work all day and therefore they don't have the opportunity to soak up the sun. Do your part to make it very convenient for them to get an appointment that fits into their schedule. Many tanning salons do extend their hours during the busy season, but do you let your customers know it?
You will definitely find that there are customers who enjoy tanning before they go in to work each morning. Some of them many work all night so they stop in to tan before they go home to sleep. Others want to be able to come in on their lunch hour or right after work. It is a great way to transition from work mode to family mode. Market these hours so that they will know you are looking out for their needs.
Personalized service is something that customers really enjoy. It doesn't matter what type of service they are seeking. You have an advantage over the competition when it comes to those who have already been to your tanning salon before. Send them a newsletter or a postcard. It can be a great way to advertise without seeming so.
Thank them for being a customer, and let them know you would love to see them come in for the upcoming tanning season. You can go as far as to offer them a great discount too for mentioning the information they received from you. They will love the personalized message and you will have a very simple way to track how well this type of advertising is working for you.
It is in your best interest to come up with original marketing ploys to encourage customers to tan at your business. You want to stay very busy so you can generate as much profit as possible. You will need the additional income to get your through the slower parts of the year in the tanning salon business. Don't just sit back and wait for customers to come your way, go out there and encourage them to see what you have to offer.
About the Author:
Betty P Davis writes about the ins and outs of the tanning salon indusrty. You can avoid the rookie mistakes many new operators make when they open a tanning salon
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