In this competitive market environment, idea generation is enhanced by three primary tactics. These tactics involve relaxation, interaction, and integration.
Marketing is the first line of business for anyone who is self-employed. If you don't market well, you'll soon be looking for another employer.
It's hard to generate new marketing ideas in today's competitive environment. Many are cliches, while others are just overused.
By directing all your attention to the daily chores that it takes to run your business, you're probably left uninspired when it comes to marketing. This article will help you to redirect your attention through three processes.
In This Competitive Market Environment, Idea Generation Requires Relaxation:
You may think it strange to lead an article on idea generation with relaxation. But small business owners are so busy that many seldom take time to relax and let their subconscious mind guide them. Yet, the subconscious is the source of creativity.
Don't let worries hinder your subconscious mind's creativity. Instead, give it freedom to work for you by relaxing. When you take time to relax, your subconscious will reward you with many new ideas.
When I'm stressed, I know that turning to nature will relax me. Feeling the sun on my skin, hearing the wind rustling across leaves, or watching an animal play, melts my anxiety and frees my subconscious to whisper a creative solution for what is stressing me.
What helps you to relax? Is it listening to music, going for a walk, meditating. Then take time to do it. By enabling your conscious mind to relax, you enable your subconscious to communicate creative ideas to your conscious self.
Another way to channel your subconscious mind to give you innovative ideas is to go to bed with a concern for which you need a solution. Don't worry about it and keep yourself awake. Just tell your subconscious, "Tonight I need your help with ..."
It may take several nights before your subconscious answers, but have faith and keep a pen and paper handy to record that answer when it comes.
If you don't make a note of the idea when it comes, you may not remember it to implement it. It would be a shame to loose it.
In this competitive market environment, you need every advantage you can get. Putting your subconscious to work costs you nothing, but can generate many good ideas.
In This Competitive Market Environment, Idea Generation Requires Interaction:
The interacting process has long been accepted as a good idea-generating technique. From biblical times to the present mastermind trend, you'll find that many tactics for creating good marketing ideas include the interaction of two or more people.
Many methods are available to harness the power of people working together to resolve a concern.
Sometimes, all it takes to use an interaction process, is to have someone listen to your concern. As you tell the other person about it, you often reveal potential solutions that were just waiting to come forth.
In this competitive market environment, everyone in your business should be involved in creating solutions to business problems. Everyone brings a different perspective to the table. When all these perspectives come together in a safe environment to focus on marketing, creative ideas almost always surface.
In This Competitive Market Environment, Idea Generation Requires Integration:
The final of the three ways to get good marketing ideas uses integration.
If you scope out what marketing tactics are being used in other industries and by other businesses, you'll find a wealth of marketing ideas. Many of these can be easily integrated into your business. You just have to know where to look.
One way to find ideas that you can integrate into your business is at meetings of Chamber of Commerces and other business organizations. By participating in the social mixers before and after these meetings, you can get lots of ideas from other participants.
Another form of integration involves keeping a file of marketing ideas that you consider effective. Clip good print advertisements. Save publications and direct mail promotions. Make notes on radio and television commercials. Put all this in a file that you can refer to when you need ideas.
Now don't let the term "swipe" mislead you. You don't duplicate the ideas. That would be stealing. But you specifically adapt ideas that you like for your business.
Today's competitive market environment requires new innovative ideas. If your marketing is to be successful, you should constantly be seeking creative marketing ideas.
Concluding Remarks
If you use all three processes for idea generation covered in this article, you will constantly think of new ideas to invigorate your marketing. So use relaxation, interaction, and integration, and even in this competitive market environment, idea generation is possible.
Marketing is the first line of business for anyone who is self-employed. If you don't market well, you'll soon be looking for another employer.
It's hard to generate new marketing ideas in today's competitive environment. Many are cliches, while others are just overused.
By directing all your attention to the daily chores that it takes to run your business, you're probably left uninspired when it comes to marketing. This article will help you to redirect your attention through three processes.
In This Competitive Market Environment, Idea Generation Requires Relaxation:
You may think it strange to lead an article on idea generation with relaxation. But small business owners are so busy that many seldom take time to relax and let their subconscious mind guide them. Yet, the subconscious is the source of creativity.
Don't let worries hinder your subconscious mind's creativity. Instead, give it freedom to work for you by relaxing. When you take time to relax, your subconscious will reward you with many new ideas.
When I'm stressed, I know that turning to nature will relax me. Feeling the sun on my skin, hearing the wind rustling across leaves, or watching an animal play, melts my anxiety and frees my subconscious to whisper a creative solution for what is stressing me.
What helps you to relax? Is it listening to music, going for a walk, meditating. Then take time to do it. By enabling your conscious mind to relax, you enable your subconscious to communicate creative ideas to your conscious self.
Another way to channel your subconscious mind to give you innovative ideas is to go to bed with a concern for which you need a solution. Don't worry about it and keep yourself awake. Just tell your subconscious, "Tonight I need your help with ..."
It may take several nights before your subconscious answers, but have faith and keep a pen and paper handy to record that answer when it comes.
If you don't make a note of the idea when it comes, you may not remember it to implement it. It would be a shame to loose it.
In this competitive market environment, you need every advantage you can get. Putting your subconscious to work costs you nothing, but can generate many good ideas.
In This Competitive Market Environment, Idea Generation Requires Interaction:
The interacting process has long been accepted as a good idea-generating technique. From biblical times to the present mastermind trend, you'll find that many tactics for creating good marketing ideas include the interaction of two or more people.
Many methods are available to harness the power of people working together to resolve a concern.
Sometimes, all it takes to use an interaction process, is to have someone listen to your concern. As you tell the other person about it, you often reveal potential solutions that were just waiting to come forth.
In this competitive market environment, everyone in your business should be involved in creating solutions to business problems. Everyone brings a different perspective to the table. When all these perspectives come together in a safe environment to focus on marketing, creative ideas almost always surface.
In This Competitive Market Environment, Idea Generation Requires Integration:
The final of the three ways to get good marketing ideas uses integration.
If you scope out what marketing tactics are being used in other industries and by other businesses, you'll find a wealth of marketing ideas. Many of these can be easily integrated into your business. You just have to know where to look.
One way to find ideas that you can integrate into your business is at meetings of Chamber of Commerces and other business organizations. By participating in the social mixers before and after these meetings, you can get lots of ideas from other participants.
Another form of integration involves keeping a file of marketing ideas that you consider effective. Clip good print advertisements. Save publications and direct mail promotions. Make notes on radio and television commercials. Put all this in a file that you can refer to when you need ideas.
Now don't let the term "swipe" mislead you. You don't duplicate the ideas. That would be stealing. But you specifically adapt ideas that you like for your business.
Today's competitive market environment requires new innovative ideas. If your marketing is to be successful, you should constantly be seeking creative marketing ideas.
Concluding Remarks
If you use all three processes for idea generation covered in this article, you will constantly think of new ideas to invigorate your marketing. So use relaxation, interaction, and integration, and even in this competitive market environment, idea generation is possible.
About the Author:
Linda P. Morton, Ed.D., APR, is Professor Emeritus, Oklahoma University. You can get more marketing ideas, see her blog at Strategic Market Segmentation. Learn more about marketing with Marketing Your Small Business.
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