Split testing is a process that can help you analyze the effectiveness of your homepage. There are several ways to go about split testing. Any method you choose to implement will help you define which specific elements need improvement on your website.
One method involves creating two different versions of your homepage and gathering data on each to determine which is more successful. You would need to look at how much traffic landed on each page. You would also want to know how many prospects were converted to customers through each page.
You can decide to change only the layout and wait to see which version generates more sales. You can also change several things to determine which overall package is a better seller. Either way, you establish a set of variations you'd like to test and go from there.
Knowing what you would like your end result to be helps as well. If you know you want to improve your conversion rate by a certain amount, you can keep altering your page until you reach those numbers. With a second version of the page, you can still have the original page available so nothing is lost if the new one isn't working
Depending on the goals you have for improving your landing page, you may decide to slowly test one variable at a time. This requires less complicated analysis of data. You may also need some quick answers and are willing to change several variables at once.
To actually accomplish split testing you can do the work yourself if you have the time and knowledge. You will need to have experience designing web pages and looking at server statistics. Additionally, you will need to know how to interpret those statistics to tell you which variables are producing better results.
If you do decide to hire someone else to run this process, they are also usually able to test out new ads and other features you may have originally overlooked. They can highlight sources of low conversion rates. If you are willing to invest the money, people with split testing experience can boost your web traffic beyond what you can normally do yourself.
When you research companies to help you through this process make sure you know what types of testing they offer. Some can help make it go faster by testing up to almost a dozen variables at once. Choose the best route for you to invest in so that you can optimize your website.
One method involves creating two different versions of your homepage and gathering data on each to determine which is more successful. You would need to look at how much traffic landed on each page. You would also want to know how many prospects were converted to customers through each page.
You can decide to change only the layout and wait to see which version generates more sales. You can also change several things to determine which overall package is a better seller. Either way, you establish a set of variations you'd like to test and go from there.
Knowing what you would like your end result to be helps as well. If you know you want to improve your conversion rate by a certain amount, you can keep altering your page until you reach those numbers. With a second version of the page, you can still have the original page available so nothing is lost if the new one isn't working
Depending on the goals you have for improving your landing page, you may decide to slowly test one variable at a time. This requires less complicated analysis of data. You may also need some quick answers and are willing to change several variables at once.
To actually accomplish split testing you can do the work yourself if you have the time and knowledge. You will need to have experience designing web pages and looking at server statistics. Additionally, you will need to know how to interpret those statistics to tell you which variables are producing better results.
If you do decide to hire someone else to run this process, they are also usually able to test out new ads and other features you may have originally overlooked. They can highlight sources of low conversion rates. If you are willing to invest the money, people with split testing experience can boost your web traffic beyond what you can normally do yourself.
When you research companies to help you through this process make sure you know what types of testing they offer. Some can help make it go faster by testing up to almost a dozen variables at once. Choose the best route for you to invest in so that you can optimize your website.
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