What's the real reason that people buy your product or service? Because they see something that's going to benefit them. That's just the cold, hard truth. You might have a great logo, or website, but most people really don't care. They don't care that you've spent a fortune on signs, business cards and space ads even if that's what attracted them to you to begin with. The bottom line is this: what you sell or offer is going to help them in some way. And they've recognized this.
One really good way to discover all of the benefits that your product or service has to offer is to write down
"People buy my product (service, etc.) so that..."
now, just start to list the benefits. Like this.
"They can drop some weight"
"They can get healthier"
"They can look better in their clothes"
Finished? Ok, now take each of those benefits and DIG out THEIR benefits. Like this
"People buy my product so they will lose weight"
"So they look better"
"So they get in better physical shape"
"So they'll have more dates"
Simply repeat this process over and over. Dig.
This is a great way to make sure you've uncovered as many benefits as possible that your target market is interested in. Don't leave any out. You never know what a particular person is looking for.
In order for your ad or copy to be effective, you need to get into the head of your client or prospect. You need to enter the conversation that they're already having in their mind. They need to know that finally, you're offering them a solution!
One really good way to discover all of the benefits that your product or service has to offer is to write down
"People buy my product (service, etc.) so that..."
now, just start to list the benefits. Like this.
"They can drop some weight"
"They can get healthier"
"They can look better in their clothes"
Finished? Ok, now take each of those benefits and DIG out THEIR benefits. Like this
"People buy my product so they will lose weight"
"So they look better"
"So they get in better physical shape"
"So they'll have more dates"
Simply repeat this process over and over. Dig.
This is a great way to make sure you've uncovered as many benefits as possible that your target market is interested in. Don't leave any out. You never know what a particular person is looking for.
In order for your ad or copy to be effective, you need to get into the head of your client or prospect. You need to enter the conversation that they're already having in their mind. They need to know that finally, you're offering them a solution!
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