Hiring a freelance copywriter can be one of the most profitable investments you can make for your business. That's provided you know how to find the right one for your needs. Here are four things to make sure you look for.
Let's jump in right away...
1. Communication - Your ability to communicate clearly with your freelance copywriter is perhaps THE most important thing on this list. Without good communication, your results will be smaller than they should be and you won't get the full value that your copywriter can deliver.
Can your copywriter communicate clearly with YOU? Can they understand what you want to accomplish? Can they communicate well with your employees and all of the other professionals involved in the project?
Of all of the problems I've had in my own freelance copywriting business, virtually every one was caused by a lack of good communication between me and my client.
2. Accountability - Is your copywriter responsible for the results of their actions? When a promotion fails, will they accept their fair share of the blame (and come up with some ideas to help improve future results) or will they point the finger at you, your product or your process?
During the interview process, you might consider asking the copywriter about successful projects they've worked on. And be sure to ask them about projects that didn't work out so well. How they speak about the failures will tell you a lot.
3. Marketing Mindset and the Ability to SELL - This is key. You need a freelance copywriter that knows how to sell. After all, that's really what this is about. Selling your products and services to your marketplace.
So you need to know about their selling skills or selling experience. And the best way to get a glimpse of that is to pay attention to how they sell you to become a client.
4. Writing Skills - Of course your freelance copywriter should be good with words. But it's not the most important thing to look for when you're out searching for someone to hire.
Who wants to work with a writer who is a jerk, who can't accept responsibility, who can't sell, who can't even communicate? That's not a recipe for a profitable relationship.
Hiring a freelance copywriter can give a huge boost to your bottom line profits. Just make sure you get the information you need to find the right copywriter for your business.
Let's jump in right away...
1. Communication - Your ability to communicate clearly with your freelance copywriter is perhaps THE most important thing on this list. Without good communication, your results will be smaller than they should be and you won't get the full value that your copywriter can deliver.
Can your copywriter communicate clearly with YOU? Can they understand what you want to accomplish? Can they communicate well with your employees and all of the other professionals involved in the project?
Of all of the problems I've had in my own freelance copywriting business, virtually every one was caused by a lack of good communication between me and my client.
2. Accountability - Is your copywriter responsible for the results of their actions? When a promotion fails, will they accept their fair share of the blame (and come up with some ideas to help improve future results) or will they point the finger at you, your product or your process?
During the interview process, you might consider asking the copywriter about successful projects they've worked on. And be sure to ask them about projects that didn't work out so well. How they speak about the failures will tell you a lot.
3. Marketing Mindset and the Ability to SELL - This is key. You need a freelance copywriter that knows how to sell. After all, that's really what this is about. Selling your products and services to your marketplace.
So you need to know about their selling skills or selling experience. And the best way to get a glimpse of that is to pay attention to how they sell you to become a client.
4. Writing Skills - Of course your freelance copywriter should be good with words. But it's not the most important thing to look for when you're out searching for someone to hire.
Who wants to work with a writer who is a jerk, who can't accept responsibility, who can't sell, who can't even communicate? That's not a recipe for a profitable relationship.
Hiring a freelance copywriter can give a huge boost to your bottom line profits. Just make sure you get the information you need to find the right copywriter for your business.
About the Author:
Jason Leister is a freelance copywriter and creator of Copywriter Catalog: THE source for helping business owners find the right freelance copywriter, with the right skills, at the right price. Grab a totally unique version of this article from the Uber Article Directory
No comments:
Post a Comment